This is Marie Claire's guide to navigating your career in a COVID-19 world. Dara Treseder's email & phone number - Chief Marketing Officer at Treseder, whose last day will be 4 October, first joined Peloton in 2020 after stints at high-profile firms like Goldman Sachs and Apple. Before becoming a powerhouse cycling instructor, Selena Samuela was an immigrant trying to adjust to new environments and new versions of herself. Once, at my review, the leader of the organization said, "You've done such a great job. Live from New York and London, analyzing. My mother was a source of inspiration to me, as I think is the case for many young women growing up around the world. 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Megan DiTrolio is the editor of features and special projects at Marie Claire, where she oversees all career coverage and writes and edits stories on womens issues, politics, cultural trends, and more. } In 2020, she was recognized by Forbes as one of the Most Influential CMOs in the world, by Silicon Valley Business Journal as one of Silicon Valleys top 40 leaders under 40, by Adweek as one of the Women Trailblazers, and by Business Insider as one of the Top 25 Most Innovative CMOs in the World. Clearly, thats not enough; we need more. Pelotons stock peaked around $167 in October 2020 at the height of WFH. Thanks to the support of her family and community, she ended up in the US, enrolled at Harvard. I think that there is a nice combination of business, tech, and culture. That's what I'm interested in. This button displays the currently selected search type. At Autodesk, Dara oversees the company's worldwide marketing, brand & communications, global demand generation, and education business teams. One of the partners, Resolution Medical, won Fast Companys Innovation by Design award for the swabs, Crafted with Carbon Technology, that were produced during the pandemic. Theres a Yoruba saying that goes, Anybody who knows how to think knows how to give things. And when I reflect on my journey, Im full of gratitude for my parents, my grandparents, and my family for investing so much in me to get here to the U.S. Other women are capitalizing on that. navigator.serviceWorker.register('/pwa-service-worker.js') In the latest quarter, Planet Fitness has opened 34 new gyms with plans for an additional 1,000 in place in the U.S. alone. Treseder has already hired Ryan Reynolds Maximum Effort as a creative partner, having worked with the agency while at Peloton. (m=!0,l=a,b()):d(19):d(20)},add:function(a){"function"===typeof a? We need to have a purpose behind our marketing and provide the consumer with an authentic, personalized experience. She delivers keynotes at several premiere industry conferences, such as those hosted by SXSW, Cannes Lions, MMA, CES, ANA, Women of Silicon Valley, AfroTech, LWT, Harvard, Stanford, and the London School of Economics. The brand and its instructors manage to be simultaneously intense and loving, leaning into language like strength and power.. But coming off a strong 2020, it's riding high. You may opt-out by. (u(a)?w("25.4",a):w("25.4"),A(b,g,"25.4")&&y.define(b,g)):d("25.5")}function A(a,b,g){if(G(a)){if("function"===typeof b)return!0;d(g+"->1")}else d(g+"->2");return!1}function J(a){var b= These days my kids even join the act. The latest case of this and a unique study in that transition is Dara Treseder. Published on April 27, 2023. "===n[0]){var k=[];B(c,function(a){k.push(a)});B(n,function(a){". 15.8k Likes, 203 Comments - Dara Treseder (@daratreseder) on Instagram: "How it started.How it's going Happy 9th wedding anniversary to the love of my . No matter how low you are, be hopeful," says Treseder. He further targeted the companys value position, store expansions and low near-term debt maturities as positives for the companys prospects. MEET THE TRESEDERS Laws that banned interracial marriage were legal in the United States until 1967. Oluwadara Johnson Treseder is a Nigerian born marketing executive,[1][2][3][4] raised in Ibadan. The company just had its first profitable quarter and is in the headlines as a savior for those of us missing gyms, human contact and some good ol motivation. It's just a constant journey. Dara Treseder is a proven technology business leader with expertise in building and leading high performing global marketing, communications, consumer, and commercial organizations. "",!0);d(26)},!0,35);t(F,"ring-amd",{},!0,37);t(r,"isBrowser",!0,!0,38);t(r,"specified",function(a){return null!==s&&s.isSpecified?s.isSpecified(a):!1},!0,39);(function(a,b){function d(b){function e(){var a=b.getAttribute("data-amd-preload");return u(a)?a.split(","):[]}function c(){var a=b.getAttribute("data-timeout-start");return 0Chief Marketing Officer - Personal Website About Dara Treseder You Can Get in Good Shape Money-wise, Black-Owned Coworking Spaces Are Providing a Safe Haven for POC, announced a partnership with longtime member Beyonc. 5. How can I help make this a reality, where Black women are in positions of power and are able to lift up not just ourselves and our families but our communities? As a business leader, I feel that I can engage with anyone, whether its someone in the supply chain, operations, or in finance. We are in the middle of a pandemic. Announced today, Treseder, an alumna of Apple and most recently CMO of GE Ventures and GE Business Innovations,. How do you speak to them in a way that they can hear you? We're millions strong now, and it's really important now that we start to show the fullness of our experience. Our pledge is a four-year, $100 million investment in fighting racial injustice and inequality. Also, you need to make sure that you are pushing yourself, that you are learning, that you are building your portfolio of ideas. Carbon Welcomes Dara Treseder as Its First Chief Marketing Officer As a Black woman in a senior position, it's almost likeOh my God. I also care a lot about physical health and mental health, and were motivating millions of people around the world to stay centered, active, and connected. .image-wrapper{position:relative;display:inline-flex}.image-wrapper::after,.image-wrapper::before{background-image:var(--noscript-src);content:'';position:absolute;left:0;top:0;bottom:0;right:0;background-size:cover;background-repeat:no-repeat;background-position:center} I didnt know about another Black woman until recently, when Rosalind Brewer was named CEO of Walgreens. As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. Do AI-Based Tools Understand Diversity Biases. cookieInfo: '', On average, Dara Treseder works for one company for 2 years 8 months. DT:I can't speak to what happened before I got to Peloton. Meet Dara Treseder, Carbon's first CMO. In 2020, that eye for human-centered marketing took her to Peloton. Playlist. I could see that Black people, especially Black women, were not taking up those spaces. Available via the MIT or new BSD license. She is indeed one of the best marketing leaders. You can think about how you shape the world as it should be." "use strict";document.addEventListener("DOMContentLoaded",function(e){var t=document.querySelector("#taboolaStartHook");if(t){var n=function(){var e,t,n;window._taboola=window._taboola||[],window._taboola.push({article:"auto"}),e=document.createElement("script"),t=document.getElementsByTagName("script")[0],n="tb_loader_script",document.getElementById(n)||(e.async=1,e.src="//cdn.taboola.com/libtrc/ringierghana-network/loader.js",e.id=n,t.parentNode.insertBefore(e,t)),window.performance&&"function"==typeof window.performance.mark&&window.performance.mark("tbl_ic")};if("IntersectionObserver"in window)new IntersectionObserver(function(e,t){e[0].isIntersecting&&(n(),t.disconnect())},{threshold:1}).observe(t);else n()}}); The wedding which is taking place as we speak, spots guests of mixed races all coming together to celebrate the happy marriage between the couple, spotting Aso Ebi looks in green lace. Opinions expressed by Forbes Contributors are their own. Next-Generation CMO Dara Treseder Moves To 3-D Manufacturing - Forbes I remember Ursula Burns [former CEO of Xerox] had been the only Black woman who had been the CEO of a major Fortune 500 company. You can update your choices at any time in your settings. Select Accept to consent or Reject to decline non-essential cookies for this use. I've been writing in them for over a decade. But it gave me a level of understanding of how I could go beyond that, how I could rise above that, and how I could fight within that. To unpack the complexity of the times we are living in, I like to listen to other people share their opinions and perspectives, even if they are different than mine. f)k.push(f);else{d(8,a+" -> "+e[p]);return}}g(k,c)}):d(9,f)},requireModules:g,requireOne:m,define:function(a,b){var c=D();if(!0!==l)null===c?w(49,""):w(49,D().getAttribute("src"));else{if(null!==c&&(c=c.getAttribute("src"),c in e)){e[c].setDefine(a,b);return}c=s.getActialLoading();u(c)?c in e?e[c].setDefine(a,b):d(46,c):q.push({deps:a,define:b})}}}}(),s=null,z=[],I=(new Date).getTime();t(window,"require",r,!1,27);t(window,"define",F,!1,28);t(r,"runnerBox",function(a){function b(a){x in a||(a[x]=m()); She is. } } I seek harmony. Dara Treseder is a Senior Vice President and Head of Global Marketing & Communications at Pelotonthe leading interactive fitness platform. Im able to bring everything that I have to offer to this position, which is wonderful, because I know that as a Black woman, people dont always get those opportunities. You're an immigrant. She was like, 'whatever girlfriend.' It's got to be integrated with how the business is running. Barring more shutdown orders, it seems likely that budget gyms, rather than expensive gear, will drive fitness spending in rough economic climes. It's great hearing two very smart people engage in authentic dialogue about what's going on in the world around us. var e=[];d(a);return e}function q(a){a=a.getAttribute(f);return"string"===typeof a&&""!==a}var f="data-run-module",x="runnerBoxElementProp"+(new Date).getTime(),c=function(){if("function"===typeof window.requestAnimationFrame)return window.requestAnimationFrame;for(var a=["ms","moz","webkit","o"],b=null,c=0;c And you're starting to see what happens when digital translates into the physical world. Im still studying, and I think the MBA program provided that structure that allowed me to unlock that aspect of myself, so I see myself first and foremost as a business leader. This isn't a one-way relationship, right? From greener buildings, to cleaner cars, to award-winning TV shows, movies, and games, Autodesk software is enabling over 100 million people build a more sustainable, resilient, and equitable world. It changes how we market and what we talk about. And when I joined GE, I got to learn what it was like to work at a big scale for a large organization in a CMO capacity. During the pandemic, those who couldnt afford the cost or space for expensive gear turned to another source for their fitness journeys: the internet. It's not that people, for the most part, might even be intending to perceive things in that way, but there's unconscious bias. if(a===document||!0===h(a,d)){var l;l="function"!==typeof a.getAttribute? "!==a&&k.push(a)});c=k.join("/"); const origin = window.location.origin; Its healing. What I say might be seen very differently than [if my] amazing husband, William [might say it] as a blonde, white man. It's really important now that we start to show the fullness of our experience, she says. Carbon is disrupting manufacturing in the way that Tesla disrupted the auto industry. I seek impact, not glory. Peloton has named Dara Treseder as the company's new head of global marketing. var pulse2EmbedConfig = { pulsevideo: { player: "flowplayer", params: { autoplayNext: !0, enableAds: !1 }, plugins: [{ script: "https://imasdk.googleapis.com/js/sdkloader/ima3.js" }, { script: "https://embed.videos.ringpublishing.com/flowplayer/plugins/ads.min.js", config: { ima: { ads: [{ adTag: "https://pubads.g.doubleclick.net/gampad/live/ads?iu=/53159133/Pulsegh_video_new_640x360&description_url=[placeholder]&tfcd=0&npa=0&sz=640x360&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator=", time: 0 }] } } }] }, OnettvVideo: { 'MAIN_ELEMENT': { preset: "mainVideoRADPGh", enableGoogleAnalytics: 2, volume: 0, enableEndScreen: 1, autoplayRelated: 1, enableAds: 1, adserverUrl: "https://pubads.g.doubleclick.net/gampad/live/ads?iu=/53159133/Pulsegh_video_new_640x360&description_url=[placeholder]&tfcd=0&npa=0&sz=640x360&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator=", floatingControls: 1, embedType: 'inTextVideo', showAdvertComment: 1 }, 'INTEXT': { preset: "mainVideoRADPGh", enableGoogleAnalytics: 2, volume: 0, enableEndScreen: 1, autoplayRelated: 1, enableAds: 1, adserverUrl: "https://pubads.g.doubleclick.net/gampad/live/ads?iu=/53159133/Pulsegh_video_new_640x360&description_url=[placeholder]&tfcd=0&npa=0&sz=640x360&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator=", floatingControls: 1, embedType: 'inTextVideo', showAdvertComment: 1 } }} The potential for impact is massive. [2], In 2022, she was recognized by Forbes as the #1 most influential CMO in the world. How does Peloton earn back the trust of consumers? Dara Treseder on authenticity in leadership - Work Life by Atlassian whenRun:function(a,c){if(q(a))b(a).onReady(c);else d(43)}}}(r),!1,29);t(r.runnerBox,"runElement",r.runnerBox.runElement,!1,30);t(r.runnerBox,"whenRun",r.runnerBox.whenRun,!1,31);t(r,"getLogs",function(a){if(!0===a){window.console.group();for(a=0;a { MC:What is something you learned early in your career that shaped your journey? What brings me joy is the team, coming together to drive impact. The fitness brand, with its fervent following, has owned the quarantine market, raking in $1.8 billion last year and growing in paid digital subscriptions by 472 percent since 2020. [12] She is married to William Treseder; [13] they have two children. That's what makes me proud. Treseder, the chief marketing officer of the 3D-printing company Carbon, will join Peloton as senior vice president, head of global marketing and communications. When Dara Treseder greets me on a video call, the first thing I notice is her energy. Dara Treseder Biography. Instead of wasting time researching each investment or trying to time the markets based on whats popular, investors can use our AI-backed portfolios to make timely decisions now and always. The pandemic has forced our work friendships to evolve. Her community approach sets her apart from the others. She is responsible for consumer strategy insights, communications, the company's growth and more. MBA, Stanford Graduate School of Business, 14, AB in African American Studies, Harvard University, 10, Chief Marketing & Communications Officer, Carbon, Chief Marketing Officer, GE Business Innovations & GE Ventures, Big-Data Initiative in Intl. "The New Normal" left some brands stronger than ever. One of the biggest changes Treseder says shes seen in her career thats taken her from Goldman Sachs and Apple to CMO roles at GE Ventures and the 3D printing company Carbon has been the role people expect brands to play in our world. When I came into the corporate world, it was clear to me that I was undervalued. I am so grateful for the opportunity that I have at Peloton. :[eE][+-]?\d+|)/g; Today our customers, partners, and employees hold us to a higher standard. Embed. She is giving the consumer credit because we are now all looking at a world with a very critical eye. The campaign not only recognized these contributions; it honored them. 58-Minute Listen.
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