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By Samantha Chang December 21, 2021 at 3:33pm. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. Leroy tries to remind the anxious Lenny that Chewy.com offers fast deliveries, but Lenny remains excited about the treats. The number one place to discover new food, toys, treats, prescriptions and other products and information for your puppy, kitten, dog, cat or other pet and . RSVP for Ad Ages Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl. Blasphemy! For more information, visit 72andSunny.com. The campaign features three spots that showcase how pet parents see their pets as much more and correlate to astounding pet parent statistics revealed in Chewy's survey, including: 3 in 10 . (23% of industry), Attention Index: 88 (12% more interruptions than avg. Subscribe to Ad Age now for the latest industry news and analysis. What to Know, What happens if your dog has nerve damage? Data provided by iSpot.tv, The New Standard for TV Ad Measurement. The spots will appear on linear TV, CTV, YouTube, Instagram, Facebook, and TikTok, as well as digital audio platforms, and can be viewed below: What kind of dog is in the 2021 chewy commercial? $1,352,487 (Scroll down to watch them all. $1,522,045 Submissions should come only from actors, their parent/legal guardian or casting agency. 29,815,511 $128,021,804 Riley, 4-year-old Cavalier King Charles Spaniel. who discuss mixed sentiments about their latest doorstep delivery," according to the company's statement. ), Impressions: The snow is beginning to fall and holiday dinner is nearly finished which means it's time for this dog to round up the rest of the family. Chester, a Pyrenees mix, is actually a breed of dogs from France and Spain. The spots will appear on linear TV, CTV, YouTube, Instagram, Facebook, and TikTok, as well as digital audio platforms, and can be viewed below: The campaign also builds on last years popular #ChewyChattyPets TikTok hashtag challenge, which encouraged pet parents to share what their pets were thinking. ", As the ad aired during the Olympics, some tweeters believed Walter's talent even overshadowed that of the athletes. Chewy's Peanut Butter Box commercial features Giorgio and Ralph, "an unlikely canine duo. (Scroll down to watch them all.). By Ad Age and Creativity Staff. "Sorry, but the breakout star of the @Olympics is Walter the Cat," wrote one user. (16% of industry), Est. "I'm officially over Walter the cat," one user wrote. View the full release here: https://www.businesswire.com/news/home/20220131005176/en/, Chewy's "Chatty Pets" campaign launches Monday, January 31. By Ad Age and Creativity Staff. From a Frito-Lay commercial starring Megan Thee Stallion to a Booking.com ad featuring Idris Elba, these are the best Super Bowl commercials so far. DANIA BEACH, Fla.-- ( BUSINESS WIRE )-- Chewy, Inc. ("Chewy") (NYSE: CHWY), a leading online destination for pet parents and partners, is . Chewy's new Fur-tual Boutique is the first AR experience: a full-body-try-on where dogs and cats can virtually dress up in Halloween costumes. You must click the activation link in order to complete your subscription. $6,067,245 For pet lovers and Chewy customers, it comes as no surprise the bond between a pet and their parent is a breed of its own. Heres What to Expect, How do you discipline a dog that attacks another dog? 318,867,927 By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You can unsubscribe to any of the investor alerts you are subscribed to by visiting the unsubscribe section below. Activate your account. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Sign up to track 89 nationally aired TV ad campaigns for Chewy. The observer says, "I meant the cat." Their gross margin of 27.6% improved 4.2% years-over-year over . The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. . 1,986,146,114 Chester is a Pyrenees mix. (27% of industry), Est. WSJ spoke with Chewy's CEO to learn how the company handled the pandemic pet boom. Chatty Pets offers a platform for multiple pets to express their innermost thoughts, while connecting to customers through the relatable, shared experience of receiving a Chewy package at the doorstep. Get Your Pet Thinking. ), A few highlights: Coca-Cola serves up a fresh 30-second TV cut of its current holiday commercial. He doesn't deserve walter." (36% of industry), Attention Index: 102 (2% fewer interruptions than avg. Are you a print subscriber? Chewy collaborated with award-winning creative agency 72andSunny to bring this concept to life. (6% of industry), Est. Updated. Isn't man's best friend supposed to be a dog? Subscribe to Ad Age now for the latest industry news and analysis. A Complete Guide, How do you photograph a black dog? Activate your account. (Scroll down to watch them all.). All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. This site uses cookies to provide you with a great user experience. What animals are in the chewy commercial? $8,499,496 Fans go wild for the winter ad. Find Out Here, What do you do when a puppy goes crazy? Pac-Man gobbles his way through a bunch of Wonderful Pistachios. Our mission is to be the most trusted and convenient destination for pet parents (and partners) everywhere. ), Impressions: Subscribe to Ad Age now for the latest industry news and analysis. What kind of dog is in the 2021 chewy commercial? 1,557,587,637 (4% of industry), Est. The retailer presents an unlikely canine duo, Giorgio and Ralph, who discuss mixed sentiments about their latest doorstep delivery. (30% of industry), Attention Index: 93 (7% more interruptions than avg. Giorgio and Ralph - Giorgio, a 3-pound Chihuahua with an ego 10 times his size, and Ralph, a 200-pound gregarious fellow, are an unlikely canine duo. As operettic music plays in the background, a dog looks out a window and daydreams about his ideal Christmas morning. Impressions: (11% of industry), Attention Index: 91 (9% more interruptions than avg. (Graphic: Business Wire). But with the overall rousing reception Walter has received, perhaps he'll appear in another Chevy commercial in the future. 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. Once verified, the information you provide will be displayed on our site. He gets a lot of requests from the studio team to take the lead role in their upcoming Chewy videos. (Ad Ages Alexandra Jardine has the backstoryand the two-and-a-half-minute version of the spot: Cokes Real Magic holiday ad is all about community.) A familys pets all join in on the holiday cheer in the latest from Chewy. Lets Explore, Is Victor dog food good for dogs? (54% of industry), Est. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. (4% of industry), Impressions: And a talking dog debates the proper pronunciation of vase with his human in the latest from Chewy. Whichever the case may be, this excited dog video was too stinkin cute to only keep to ourselves. Jed Gray, Greenhill's general manager, tells us the gorgeous 100-plus acres we're admiring have been a working farm since 1762, though focus moved from cattle to grapes when the land was . TV spots reveal the outrageous but actually totally normal relationships between pet parents and their pets, The favorite child, Bailey, and his pet parent at the dinner table. If you are a pet owner, you are well aware that pets communicate without speaking. Impressions: One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. Shelby Vetter A few highlights: The gang from Progressive gets in on a family photo. So when we got this dog reaction video of Tessie watching our new Chewy TV commercial, we just had to share this! September 21, 2022 by Neoma Stark. Well, Walter the cat in the commercial must have been a dog in a past life, because he acts just like one. In keeping with their individual personalities, each pet declares its appreciation for Chewy in its own authentic way: If you are a pet owner, you are well aware that pets communicate without speaking. [email protected]. In a survey conducted by Chewy, 84 percent of pet parents consider their pets family members, and 93 percent are happier people just because of their pets existence. Once verified, the information you provide will be displayed on our site. A quick trip upstairs lets everyone know to gather downstairs for a family photo with loved ones and pets. ), Impressions: the owner of the cat and truck replies. (27% of industry), Attention Index: 109 (9% fewer interruptions than avg. All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. "That @chevrolet truck commercial with Walter the cat might be my absolute favorite commercial in the history of television," wrote one of Walter's fans. Published on November 17, 2021. (34% of industry), Est. View source version on businesswire.com: You can connect with Chewy on Facebook, Twitter and YouTube or by phone at 1-800-672-4399. You can connect with Chewy on Facebook, Twitter and YouTube or by phone at 1-800-672-4399. At Chewy, were all about tail waggin and funny dog videos. By using iSpot.tv, you accept our, The Nutcracker Suite, Op.71a:IV Russian Dance - Peter Ilyitch Tchaikovsky. Optimize TV Ad Spend With Q1 2023 Insights. Every weekday we bring you the Ad Age/iSpot Hot Spots, new . (4% of industry), Attention Index: 102 (2% fewer interruptions than avg. The dog imagines himself tearing apart his stocking and letting all the goodies fly out of it. A quick trip upstairs lets everyone know to gather downstairs for a family photo with loved ones and pets. January 31, 2022 09:00 AM Eastern Standard Time. In this commercial for George, the clothing line at British supermarket chain Asda, performer Jabarii makes a stodgy pub en vogue for the holidays. 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We tapped into that truth and applied it to one of your pets favorite moments; the delivery of their Chewy box, said Bo MacDonald, Creative Director, 72andSunny Los Angeles. See which brands are buying ads in Super Bowl 2022. Check out the Chewy's commercial with the newf! https://www.businesswire.com/news/home/20220131005176/en/, 72andSunny: TV Spend: This press release features multimedia. Watch the newest commercials on TV from Chewy, BMW, Chime and more. 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. Unsurprisingly, most tweeters simply can't get enough of Walter the cat. (4% of industry), Est. New Chewy Commercial 2021. Heres What to Do Next, What happens when a dog has an autoimmune disease? TV Spend: $7,132,204 Wait, huh? "I love walter the cat," he wrote. Two bunnies Lenny and Leroy wait for their box from Chewy.com. 6,533,831,145 ), Impressions: This breed is a large dog that lives from 10 to 12 years. Surprising Answer, Why wont my dog sit down and relax? Data provided by iSpot.tv, The New Standard for TV Ad Measurement. $2,026,264 Another more dedicated fan revealed the full extent of her devotion, writing, "I would die for Walter the cat." You can shop for flea collars, sprays and more prescriptions for your pet on the website. TV Spend: By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Chewy is making an aggressive push into the multibillion-dollar market for pet meds and it's picking a high-stakes legal fight in the process that has left . What may seem wacky for some for example, including a pet in a will or forsaking sleep for their pets comfort is of course encouraged, expected and applauded by Chewy. Here's what people have to say. 1,127,442,846 "He doesn't have a workspace.". (22% of industry), Est. . 7,701,772,883 The owner is surprised. While the main message of the new advertisement was supposed to prove that winter . TV Spend: Capturing the world exclusively through the eyes, actions, and humorous inner monologues of real animals, Chatty Pets gives a voice to the universal excitement pets feel as they anticipate a Chewy delivery. Watch the newest commercials from Duracell, Coke, Chewy and more. 1,075,740,936 72andSunny is a global creative agency that believes in creativity that wins. Watch the newest commercials from Chewy, Cheerios, Progressive and more. $15,613,487 As pets continue to be integrated into all elements of human lives, Chewy understands and appreciates that every pet has a distinct personality. Here's Why Everyone's Talking About The Cat In The New Chevy Commercial. As raging inflation, toxic wokeness and terrifying crime waves engulf the nation, a touching Christmas commercial from Chevrolet is winning raves for its simple message about the enduring power of conservative values such as love of family, small-town collegiality and respect for elders. If you experience any issues with this process, please contact us for further assistance. "Chatty Pets" shines a spotlight on pets' playful personalities and brings their inner voices to life Chewy, Inc. ("Chewy") (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new "Chatty Pets" brand campaign. (5% of industry), Attention Index: 98 (2% more interruptions than avg. 5,694,117,898 Chewy invites pet parents to celebrate on National Pet Day by sharing how their furry, feathery and scaly companions are more than just pets - whether they're a soulmate, their weekend warrior, daily therapy, little spoon, or the sibling they never had. The campaign also builds on last years popular #ChewyChattyPets TikTok hashtag challenge, which encouraged pet parents to share what their pets were thinking. By Ad Age and Creativity Staff. Have questions about this ad or our catalog? Internet Explorer presents a security risk. A Comprehensive Guide, How big do Basenji dogs get? You may unsubscribe at any time. (39% of industry), Est. November 15, 2021 Advertiser Chewy Advertiser Profiles Facebook, Twitter, YouTube Tagline "Where Pet Lovers Shop" Songs - Add None have been identified for this spot Mood . ), Attention Index: 97 (3% more interruptions than avg. he asks. PLANTATION, Fla.--(BUSINESS WIRE)--Chewy, Inc. (Chewy) (NYSE: CHWY), a trusted destination for pet parents and partners everywhere, is launching a new campaign that playfully demonstrates how pets are more than pets; they are family members, confidants, best friends, lifelong companions and so much more. TV Spend: After submitting your request, you will receive an activation email to the requested email address. The TikTok hashtag takeover #ChewyMoreThanAPet kicks off on April 11. Our relationships with our pets are some of the most meaningful, genuine bonds we create throughout lifes highs and lows, said Orlena Yeung, VP of Brand Marketing at Chewy. ), Impressions: Another Twitter user took issue not with Walter, but with his owner. Well, Walter the cat in the commercial must have been a dog in a past life, because he acts just like one. We tapped into that truth and applied it to one of your pets favorite moments; the delivery of their Chewy box, said Bo MacDonald, Creative Director, 72andSunny Los Angeles. Chewy Debuts New Campaign Bringing Us Inside the Delightful Minds of Pets, https://www.businesswire.com/news/home/20220131005176/en/. Theres a Better Way to Measure TV & Streaming Ad ROI, Is Iditarod bad for dogs? Mirror TV Spot, 'You're Not Alone' Song by Nvdes, Domino's TV Spot, 'Pizza Pit Stop' Featuring Denny Hamlin, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child', This site uses cookies to provide you with a great user experience. Colin Wilkinson fit the bill perfectly and was able to film the commercial in his own home using his family as both talent and lighting/camera crew, and featuring their adorable Cockapoo - Tucker - as the star. Chewy invites you to save money while making their holiday dreams come true. Activate your account. You may unsubscribe at any time. 387,126,949 Online pet retailer Chewy has seen a surge of growth over the past year as millions adopted new pets. So when we got this dog reaction video of Tessie watching our new Chewy TV commercial, we just h. 1,122,767,244 To ensure the most secure and best overall experience on our website, we recommend the latest versions of. And Progressives sign spinner has an awkward encounter with his dad. Check out our FAQ Page. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. While the commercial may be cute, it is not exactly a Pyrenees breed. ), Tracking the latest TV and digital ad pitches, The top 5 most creative brand ideas you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', A celebration of creative excellence for AAPI Heritage Month 2023, Eos CMO Soyoung Kang on code-hacking as a creative superpower, Why a former 'Veep' writer is joining this small agency, AI and representationad leaders discuss equality in emerging tech, Possible TikTok ban6 ways brands can prepare and stay relevant, The top 5 creative campaigns you need to know about right now, Dylan Mulvaney breaks silence on Bud Light uproar, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy, Influencer gifting creates waste and inefficiency for brands, study finds, Bud Light sales drop induces 'panic' as brand response expected to include ad, Watch the newest commercials from Raid, McDonalds, Wise and more, Chewy: Pets Aren't Just Pets, They're More: Best Friend, Califia Farms: Irresistibly Good With Cookie Monster, Wonderful Pistachios: Get Crackin' With PAC-MAN, Watch the newest commercials from Dairy Queen, Coke, Walmart and more, Watch the newest commercials from AT&T, The Farmers Dog, DirecTV and more, Watch the newest commercials from Enterprise, Wayfair, U.S. Bank and more, Sign up here for Ad Age events and awards, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. WSJ spoke with Chewy's CEO to learn how the company handled the pandemic pet boom. By using iSpot.tv, you accept our, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child'. To ensure the most secure and best overall experience on our website we recommend the latest versions of, Internet Explorer is no longer supported. Chewy's 2021 first quarter was also quite positive, with $2.14 billion in net sales yielded a modest net income of $38.7 million. (25% of industry), Attention Index: 98 (2% more interruptions than avg. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. Doritos and Megan Thee Stallion 72andSunny is a global creative agency that believes in creativity that wins. We believe that we are the preeminent online source for pet products, supplies and prescriptions as a result of our broad selection of high-quality products and services, which we offer at competitive prices and deliver with an exceptional level of care and a personal touch to build brand loyalty and drive repeat purchasing. Are you a print subscriber? In July, Chevrolet released a commercial for its 2021 Silverado truck featuring a man and the man's best friend: a cat. Chewy, Inc. (Chewy) (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new Chatty Pets brand campaign. Once verified, the information you provide will be displayed on our site. Tessie couldnt move or keep her eyes off the screen or the Chewy Goody Box filled with paw-tastic Chewy dog supplies and more. Every weekday we bring you the Ad Age/iSpot Hot Spots, new . We believe that we are the preeminent online source for pet products, supplies, and prescriptions as a result of our broad selection of high-quality products, which we offer at competitive prices and deliver with an exceptional level of care and a personal touch. $138,332,793 One user seemed to feel like the ad was less about the Silverado and more about Walter. Check out our FAQ Page. Published on November 11, 2020. Pet parents all over are raving about our free shipping and Chewy Autoship. Chewy has everything you need to spoil your pets and save this holiday season-including yummy treats, plush toys, seasonal apparel, personalized bedding, eGi. Who is the voice of the St Bernard in the chewy commercial? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. $9,091,513 Welcome to the Chewy YouTube channel! Online pet retailer Chewy has seen a surge of growth over the past year as millions adopted new pets. Capturing the world exclusively through the eyes, actions, and humorous inner . Frontline Plus TV Spot, 'For Dogs and Cats', Bravecto TV Spot, 'Protect Your Dog From Fleas & Ticks', NexGard Chewables TV Spot, 'Confidence' Song by Ben E. King, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child', This site uses cookies to provide you with a great user experience.